Sony is Reportedly Considering a Game Price Increase Above $70

With Xbox Series X/S out in the wild and PS5 releasing tomorrow, the next-generation of consoles is finally here. Unlike the last generation of consoles, both XSX/S and PS5 pack raw power compared to most high-end PCs around. With the next-generation came the inevitable increase in the prices of games. It is the first time in around fifteen years where we can see a consensus among game developers and publishers to increase the prices of games.

The Xbox 360 and PS3 era came with a $10 increase in prices (from $50 to $60), which stayed(?) until the current year. Many third-party developers like CDPR and Ubisoft are sticking with the $60 price tag for their games. Still, developers like 2K and publishers like Sony and Activision have already gone aboard with the higher price tag. Sony’s upcoming first-party titles like Demon’s Souls Remastered and Sackboy: A big adventure will cost $70; Activision’s CoD: Cold War will also cost the same. The problem here is we don’t know if the publishers are deciding on increasing the prices further.

According to a report from Bloomberg, many executives at Sony are arguing to increase the price above $70. It is not known how big of a jump was discussed, however. Executives also maintain that it is better to pick the price on a game by game basis with a low bound at $50. We have already seen that with SpiderMan: Miles Morales, a stand-alone DLC that costs $50. The most important argument that the publishers use is Inflation. Take-Two’s CEO, Strauss Zelnick, defended the increase in price by saying, “We do not have a pricing strategy. We charge much, much less than the value we deliver. That’s our pricing strategy if we have one.”

In conclusion, only time will tell whether the new $70 norm will stick or not. With the increase in the demand for premium and ultimate editions of games that regularly cost between $80 to $100, publishers may end up asking for more soon.

Mohsin Naeem


Mohsin is a budding writer who has a thing for PC hardware and gaming. He has been building computers according to the need of his clients and is well versed in the area. He is an economics major and the analytical skills he learned from his academics adds to his writing and gives him a unique way to observe the tech industry.