NVIDIA RTX 3090 Ampere GPU Pricing Leaks Before Release, Indicates AMD Has Plenty Of Headroom For Its Big Navi Series?

The next-gen NVIDIA GeForce RTX 30 Series is expected to be announced soon. However, weeks before the official announcement, the price of NVIDIA GeForce RTX 3090, the top-end next-gen Ampere-based Graphics Card has allegedly leaked. Interestingly, the rumored pricing indicates NVIDIA is optimizing its pricing strategy to ensure AMD isn’t able to claim the title of ‘NVIDIA Killer’ with its Big Navi, RDNA 2-based Graphics Cards.

A screenshot, allegedly taken from an insider account with information regarding plans for next-gen Ampere-based NVIDIA GeForce RTX 3090, offers some interesting details about the pricing. Interestingly, alongside the pricing, the screenshot also reveals some odd ways in which NVIDIA has priced the two differently cooled editions of RTX 3090.

Colorful GeForce RTX 3090 Graphics Cards ‘Vulcan’ and ‘Neptune’ Editions Pricing Revealed In Leaked Screenshot?

NVIDIA is in the final stages of releasing its next generation of graphics cards based on the Ampere architecture, which succeeds the Turning architecture. Until recently, it was strongly believed that NVIDIA will first release the Founders Edition of NVIDIA GeForce RTX 30 Series of Graphics Cards. After the Founders Edition is launched, the third-party graphics cards would be released about a month later.

Although new rumor doesn’t claim to offer different or contradictory information, it indicates third-party manufacturers, are already ready with next-gen Ampere graphics cards. Interestingly, the information pertains to NVIDIA’s AIB partner Colorful, a company known to offer aggressively priced graphics cards, predominantly in the Asian region.

A user on ChipHell (Alienxzy) posted a screenshot which he claims was taken from an insider account with information about next-gen NVIDIA GeForce RTX 3090 as fabricated by Colorful. Although the information is in Chinese, rough translation indicates Colorful will be releasing two high-end versions of the GeForce RTX 3090 graphics card.

The air-cooled edition of the NVIDIA GeForce RTX 3090 is codenamed ‘Vulcan’, and the one getting hybrid cooling is codenamed ‘Neptune’. According to the screenshot, the tentative pricing for NVIDIA’s next-gen is CNY 13,999 for the Vulcan X Over-Clocked Edition, and CNY 12,999 for the Neptune edition of RTX 3090. Both the indicative prices are meant for the editions when sold through online retailers only.

The prices in the Chinese Yuan, when translated to US Dollars, come to roughly $2,000 for the high-end Vulcan X OC. Strangely, the Neptune edition of GeForce RTX 3090, which is getting a hybrid water-cooling feature support, will retail at about $1875, a good $125 cheaper than the air-cooled iteration. Incidentally, there is another pricing of CNY 12,000 mentioned for the Vulcan or air-cooled, which translates to $1730. Needless to add, this is slightly more believable.

NVIDIA GeForce RTX 3090 Ampere Graphics Card New Features:

Although unconfirmed, the NVIDIA GeForce RTX 3090 Ampere Graphics Card gets a 5 V RGB capability that pairs the graphics cards’ lighting with that of the motherboard (and vice-versa). There’s also improved in-card display for the Vulcan X. Regular buyers of top-end NVIDIA graphics cards will instantly realize the company’s products continue to demand a premium. However, NVIDIA appears to have deliberately restricted the prices from soaring, especially when compared to the previous generations of GeForce RTX Graphics Cards.

If the alleged prices turn out to be accurate, NVIDIA will have clearly played a game that favors buyers but forces AMD to be even more aggressive with pricing for its next-generation Big Navi or RDNA 2-based Radeon Graphic Cards.

Alap Naik Desai


A B.Tech Plastics (UDCT) and a Windows enthusiast. Optimizing the OS, exploring software, searching and deploying solutions to strange and weird issues is Alap's main interest.