Apple started out its Apple TV almost a decade ago and since then the platform has seen little to no growth. Then again, it is somewhat of a stagnating technology and one cannot expect much development there either. But it is 2020 and everything now works on the cloud. Why would one want a device specifically for watching content when you can do that on your phone or even a 50$ Chromecast from Google.
Apple may just have the answer as we can see from the leak in this tweet below
— Jon Prosser (@jon_prosser) October 6, 2020
According to the tweet Jon Prosser retweeted, a new version of the Apple TV would be coming out at the iPhone 12 event, later this month. According to the tweet from appol leakz, there would also be a gaming controller paired with that (God knows how much premium Apple would charge for that). This would be in line with the cloud gaming trend that has engulfed us ever since the introduction of Google’s Stadia. Now, the difference is, Google has a good lineup of games, even if it is still quite modest, to say the least. But these are actual, console-level games.
The Problem with Apple Arcade
Apple on the other hand continues to push its Apple Arcade and eventually, as shown in the September event, Apple Arcade+. This would be a more premium service but as long as we do not see any major titles, or console-level games, there is no point. As of now, Apple Arcade has some good games to offer but they are tuned to be played on your mobile devices. After all, how much can they really offer? Perhaps Apple has a trump card tucked in its sleeve which it would reveal at the October event alongside the new iPhones and Apple Arcade+.