Instagram Checkout: A new take at Online Shopping

Do you remember Disney’s Wall-E? Do you remember how everyone was in these pods, just sulking in their own body mass? Do you remember how they would order food and everything else via the computers in the pods above? Although it may have looked absurd back then but now as we see our world going towards that, it does seem a bit scary. Lately, though, Instagram has put a huge step in that direction.

The dramatic tone aside, developers and thinktanks at Instagram aim to amalgamate the online user experience into one single Platform. Perhaps this has been the latest trend in the offices of Facebook. In the article previously posted on Appuals, this can be seen that a single “All-in-One” platform is the way to go for Facebook. Anyway, coming back to the topic at hand. Instagram now supports online, in-app shopping. It should not be confused with shopping option available on the app previously. The services is dubbed as Instagram Checkout. While before users were redirected to the seller’s website, this new update brings all actions native to the app itself. It would be able to store information like addresses and postal codes to go along with it.

Instagram Checkout
Instagram Checkout Screenshots

Now, while this is quite a convenient and welcome change, like all good things, it too comes with certain shortfalls. The biggest one is that the feature, for now, is limited to the users in the United States. Although this would most certainly be expanded in the months to come, at the moment it is quite a bummer.

Secondly, there are only a handful of brands that support this feature on Instagram. The previous argument still stands that this number would obviously increase in the months to come. This would also be limited to only those brands which are okay with Instagram’s percentage of each of the sales. Apart from that, developers at Instagram are set to add additional features to the app, shopping-related of course. For now, we must celebrate the new features and await the ones to come.


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Sarmad Burki


Sarmad Burki is a Mathematician and a Economist with a passion for all things gaming and tech. His academics and professional experience combined with tech and gaming adds to his skills giving him a unique ability to observe the tech and gaming industry from various prespectives.
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